As a part of creating the WassemBakes social media presence, I worked together with Wassem to create a website that matched the visual identity and personality of WassemBakes: bold, clean, inviting, and a mixture of professionalism and entertainment.
The Blog
The main focus of the WassemBakes site was to have a blog to share more detailed information than we could in videos, and to have recipes organized and available to save or download. This created a way to build an email list of fans, as well as advertise Wassem's products or paid sponsorships.
