I started managing a brand new social media presence for Wassem Moarsi, sharing advice and tips from a professional baker with a spin towards health and wellness. Working closely with Wassem I established what the content of the account would be, creating a strong voice for the account that shows both authority in his field and a funny and approachable identity.
Focusing on Instagram as our primary platform while also posting content on TikTok and YouTube, I research successful content within our niche and combine those insights with Wassem's expertise and interests to create 3-5 video pitches per week. I work with Wassem to write, plan, and shoot each video. The editing, captions, and posting is solely my responsibility, which are vital aspects in keeping viewer attention and driving engagement.
Wassem Moarsi has amassed over 10k followers across all platforms in under 6 months, and our highest performing post is at over 140k views on Instagram alone. Having successfully established our niche and viewpoint we have gained a loyal and engaged audience that is steadily growing.
