At Sensible Edibles Bakery I have headed a brand reimagining, redesigning both their packaging and logo designs and their social media presence. The brand image they wanted to portray is clean and brings to mind the environmental and health aspects of the brand. They also wanted to bring some informative and engaging content to their feed.
Bold and Product Focused
I designed their product posts with cover images that are bold and eye catching but much simpler than previous posts to keep the feed looking clean and uncluttered. I photograph and edit the products featured to keep the visual aesthetic strong and consistent. Additional pages outline the health benefits and wholesome ingredients of the products.
Educational and Engaging
I implemented weekly carousel posts with tips and information related to vegan and gluten free diets, baking, and health. These posts are done as a collaboration with the CEO Wassem's health focused page, giving a more personal feel and driving engagement between the accounts. I also set up automated responses sending docs of the information listed to commenters, significantly raising the audience engagement with the page.
A Personal Touch
As a small wholesaler it is important for Sensible Edibles Bakery to maintain a strong connection with its community, both retail and wholesale clients. I am strengthening that connection with monthly visits to a wholesale cafe, highlighting their business and their connection to Sensible Edibles.
